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Promotional ideas and technique. Always radio, always positive.

Everyone is Kiising in Sydney

Sydney-based KIIS 106.5 has launched 2015 with a tv spot that shows how ‘everyone is Kiising in Sydney’. See it here.

That fuzzy line between content and promotion

Two new examples of content that acts as promotion for its stations.

How Heart arrived – the regional marketing campaign

Heart launches a new marketing campaign in former Real Radio areas and Earshot Creative takes a look.

EastEnders uses radio for its biggest ever storyline

The death of EastEnders character Lucy Beale is touted as its bigger ever storyline. Radio promotion is central to the marketing.

Capital FM, back with a new tv spot

No, it’s not made from Lego but there’s still lots to like about this.

Radio 4 plans comedy push in digital marketing campaign

Radio 4 has kicked off a social media campaign to push their comedy offering which taps into Twitter to try to expand its audience.

Olly Murs gives it some Heart in TV ad

Take a look at the new Heart TV advert which launches this weekend featuring Olly Murs and the ‘Heart Hands’ gesture to amplify the station strap line .. ‘Give It Some Heart’.

Capital FM launches new TV advert

Capital FM, the UK’s Hit Music Network launches a new TV creative today featuring the likes of Taylor Swift, will i am and Jessie J.

Capital TV marketing campaign launches across the UK

The UK’s biggest radio group Global Radio launches a nationwide marketing campaign for their new Capital TV station.

Kerrang Radio to launch Smart TV app

Bauer Radio launch new Smart TV app for the Kerrang radio brand in as part of a partnership with local digital agency.

How Heart and Capital TV learned from radio

Why only radio programmers could make tv channels like this.

I’m sure I’ve seen this TV advert before…

A new TV ad has surfaced from Power 96.1 in Atlanta … looks a little familiar?

Eastenders’ consistent messaging across radio and TV

Eastenders uses both TV creative and radio creative to promote the return of Sharon. See how the creatives differ to help create a variety of emotional connections with the audience.

1Xtra’s new terrapin tv ad

National digital urban music station 1Xtra launches a wild new tv promo as it celebrates its highest audience to date.

Free Radio tv creative

Earshot takes a look at Orion Media’s new TV creative, running across the Midlands throughout May.

Kiss launch new breakfast show ad

Kiss launch new TV creative to promote the Breakfast Show featuring Rickie, Melvin and Charlie. Watch the TV spot here.

Heart launches new TV ad

Heart has released a tv ad for their online bingo service. Watch the ad here.

Magic’s new TV ad

This time last year, we posted about a new magic TV creative running across London using the sounds of two Magic key anthemic tracks,...

talkSPORT run TV Advert in Northern Ireland

National UTV station, talkSPORT have launched a new TV creative last week which is being shown on their UTV station in Northern Ireland....

Capital FM’s new ad for 2012

Capital FM have revised their stand out TV creative for 2012 featuring a new artist line up designed to promote the UK’s Hit Music station.