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Promotional ideas and technique. Always radio, always positive.

Ubisoft run innovative ads using Shazam for game release

To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.

XFM changes name to X-Men FM for film release

This Thursday – XFM will completely rebrand to X-Men FM to coincide with the film release of ‘X-Men: Days of Future Past’.

The 2014 Brits Awards on radio, Paddy Power and a stunt

Earshot takes a look at some of the great Brits 2014 PR stunts and radio coverage.

6 cool radio things in January 2014

If you’ve spent the month doing dry January and those extra hours in the gym – then there’s a few tidbits out there that you may have misted. Here’s Earshot’s handy run down of cool things in radio marketing, promotions and production in January 2014.

XFM’s Jon Holmes Tattoo Goes Global

XFM’s Breakfast Presenter Jon Holmes goes “Global” with his new backside tattoo – take a listen to the audio.

Xfm’s new imaging plants a flag in the rock landscape

Xfm sounds rockier than ever with its direct new imaging from On The Sly.

Key 103 and XFM get tasty with online advertising ..

Key 103 and XFM Manchester go head to head (or shall that be bread to bread) in a cheeky online marketing campaign.

Xfm’s Round Our Way

Xfm maps Manchester in song.

Earshot Creative Review, February 2012

Our monthly radio production podcast hits the North with producers Chris Stevens, Kate Cocker and Stuart Barrett.

Earshot Creative Review, festive show

It’s the festive edition of the Earshot Creative Review production podcast. So good, we posted it twice.

Earshot Creative Review, festive show

Direct from London’s Theatreland we play 2011’s greatest promotional audio with the people who made it. Get the podcast in two festive downloads.

Xfm’s entirely live radio ad breaks

When Danny Wallace took his Xfm show to the O2 Shepherds Bush Empire he reinvented a lost form of radio advertising.

Danny Wallace

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