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Ideas and technique to help you promote and image radio

Happy New Year

Just a short note to wish you all the very best for 2010 and to thank you for dropping into Earshot in the last year.

Given that Earshot began as a reluctant trial and that sometimes I struggle to afford it the time it deserves it is gently satisfying to see how many people do drop-in. I’m especially pleased that you’re one of them.

So what’s ahead?

Even though my work is now very much business related, I retain a keen interest in the radio production, cross-platform promotions and marketing trades in which I spent so many years of my career.

So Earshot will continue to centre on those specialist fields. In part, it’s a way for me to witness change in those areas as radio adapts to its multiplatform future and siezes the opportunities of the digital world in which its audiences live. It’s also my latest justification for being a big radio anorak.

Look out later this month for a regular new feature, the Earshot Creative Review. If you have created some radio promos, production or imaging that you’d like to see critiqued by some of the industry’s finest then do get in touch.

Happy New Year.