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Ideas and technique to help you promote and image radio

Let’s put this bad boy in the limo

You don’t need me to tell you how working in radio production is one non-stop party: an endless stream of  pro-celebrity showbiz moments.

Now this video from US music production house Groove Addicts has finally captured it for all to see.

The video follows the production of imaging for Austrian hit music station Ö3. The production sounds great, the video is amazing and the people are so incredibly cool they require a special building with lots of moody lighting.

After all, that’s what radio’s like, isn’t that right production friends? Hey, I’m talking to you there, lying flat under the desk, trying to fix that hum on the reverb send.

Thanks to for bringing the video to light.