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Ideas and technique in radio promotion with case studies and the Earshot podcast.

Pirate radio in London

I’m indebted to Andy Buckingham for highlighting this video. It is striking in two ways:

Whatever you think about pirate radio in London, you’ve probably not seen a better shortform documentary on the subject than this.

And secondly, who made the film? Not a broadcaster but a footwear manufacturer, Palladium.

Broadcasters, licensed or otherwise, no longer have a monopoly on the best content.

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