Pages Navigation Menu

Ideas and technique to help you promote and image radio

Creative Review for May

#67 My new mic :)

Earshot Creative Review logoThis month Mike Cooper and Emma Clarke reflect on radio production and imaging work from the perspective of a radio voice artist.

There’s a discussion about the current trends in radio ad writing and a heartfelt plea for brave creativity and a lower word count.

Also, BBC Manchester’s John Ryan reports from the recent Radio Academy event on The Future of Radio Imaging and we share some creative bits and pieces that have caught our attention on the radio recently.

Contains some rude words. See if you can find them.

Play the audio here: Duration 42’37”

[audio:|titles=”Earshot Creative Review for May 2010.”]

Download the mp3 (40M).

Subscribe via iTunes.


Music beds are by and we thank the BBC for letting us use their Skype facility. As you’ll hear, the connection was somewhat flaky but we’re no less grateful for that.


You can follow us all on Twitter. Mike is @londonvoiceover,  Emma is @emmabclarke and I’m @smartin.

Next month

More radio promos, imaging and general radio creativity, probably recorded outdoors if the weather holds. If you’d like to be involved or suggest a guest or topic just email or leave a comment on this page.

Any views expressed are those of the contributors and not of any organisation. We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.
Picture: My new mic by Mr Happy on Flickr. Used under licence.


  1. Really enjoyable audio review, and it struck many chords with my own experience as a voice over. Especially resonant was Emma’s comment about fitting the ‘pacey 37 second piece into a 30 second piece’!

  2. Thanks for the opportunity to contribute, Steve! Most enjoyable and I hope we get to collaborate again some time soon.




  1. British Voiceover Artists Mike Cooper and Emma Clarke feature on this month’s Earshot Creative Review | Mike Cooper - Voiceover Artist - [...] can find this month’s Earshot Creative Review here – or subscribe directly via iTunes. June 2, 2010 | Filed…