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Ideas and technique in radio promotion with case studies and the Earshot podcast.

A programme about creativity

Gillian Reynolds picks out some great radio programmes (even if her radio is apparently stuck on just a handful of stations). Today in her Daily Telegraph column Gillian recommends Grayson Perry on Creativity and Imagination, which was this morning on BBC Radio 4.

Given that the success of radio writers and producers is often determined by the strength of our ideas this half hour authored feature seemed immediately relevant.

You won’t come away from the programme with a neat list of “10 ways to be more creative” but you may be reassured that coming up with good ideas is supposed to time consuming and hard work. Not just me then.

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