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Ideas and technique to help you promote and image radio

Creative Review for July

Russ and Peter

Russ Williams of Wise Buddah and Peter Gee from TalkSPORT.

Featuring creative from TalkSPORT, imaging from Wise Buddah and introducing The Cow Moo Challenge, it’s July’s Earshot Creative Review.

Play the audio here: Duration 37’45”

[audio:|titles=”Earshot Creative Review for July 2010.”]

Download the mp3 (34.6M).

Subscribe via iTunes.

In this month’s edition, you’ll  hear a great selection of audio production from TalkSPORT when Peter Gee delivers a masterclass in engaging, memorable ideas, sharp writing and clever casting.

Russ Williams from Wise Buddah is also with us, showcasing the music imaging he’s created for BRMB in Birmingham, the Chris Evans Breakfast Show on BBC Radio 2 and music stations who wanted to embed World Cup content into their output without diluting their audio brand.

You’ll also discover why you might want to put your radio promos on YouTube, what’s happening on the frontline of Manchester’s strapline war and we introduce “The Cow Moo Challenge” – your chance to win, just by being part of the latest bovine craze in UK radio imaging.

Introducing the Cow Moo Challenge

The Cow Moo Challenge

Original photo (c) Rick Harrison. Used with kind permission.

You could win! Best use of a cow moo in a piece of radio imaging wins the entire joint. And we mean that. It’s a joint of beef.

Here’s what to do

1. Make a radio promo, trail, sweeper or other imaging element that includes the sound of a cow moo.

2. Put it on the radio.

3. Email the evidence to

4. Listen next time to see whether you’ve won.

Need cows? Of course you do.

We’ve found a selection of copyright-free cow moos that are truly outstanding in their field. Download copyright-free moos.



Big Earshot thanks to The Royal Festival Hall for letting us play jingles in their palace of the high arts, thanks to for the music beds and thank you cows.

Any views expressed are those of the contributors and not of TalkSPORT, WiseBuddah, the BBC or any cattle. We acknowledge all rights held by the owners, creators, herdsmen and performers of the recorded works which are included solely for the purposes of education and review.

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