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Ideas and technique in radio promotion with case studies and the Earshot podcast.


Here’s a visual treat that promotes / celebrates / deepens the impact of a radio programme called Radiolab which is made by WNYC, the arts-influenced public radio station in New York city.

Hear the radio programme here.

The film is attributed to Will Hoffman and Daniel Mercadante at Everynone and has bounced around the internet for the last few days.

You’ll notice it’s not smothered with overt branding. WNYC is the kind of station that appeals to people who like to work things out for themselves.

Isn’t it great that good radio inspires people to be creative. And even better that this creativity has, in turn, introduced new listeners to the radio programme.

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