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Ideas and technique to help you promote and image radio

Creative Review for September

The BBC's Chris Reay

Chris Reay is in charge of station sound and promotions at BBC Radio 2 and BBC 6 Music.

This month we get inside the creative hubs of stations big and small. From BBC Radio 2 and BBC 6 Music to the remarkable promotions-led arrival of Oxfordshire’s Glide FM, we hear creative radio production and discover the strategies and techniques behind it.

Also – what it’s like to work with Chris Evans, how a tiny team in Oxford secured worldwide media attention for their new station launch with their Glee stunt and we discuss the challenges of staying creative when time is tight.

Play the audio here: Duration 40’00”

[audio:|titles=”Earshot Creative Review for September 2010.”]

Download the mp3 (39.7M).

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Sue and Sophie in their Oxford studio

Glide FM’s Sue Carter (left) and Sophie Bruce in their Oxford Studio.

Dumpy building

Corporate headquarters. Look, we tried everything… sunny weather, sporty car pass… but it still looks like this.

This month’s stars

As senior producer at BBC Radio 2 and BBC 6 Music, Chris Reay is responsible for promotions, imaging and steering the overall sound of these stations. He also leads the creative team of writers and producers. Sue Carter is programme director of Oxfordshire’s Jack FM and Glide FM and Sophie Bruce is the stations’ deputy head of programming and news, and Glide FM’s breakfast presenter. She’d like you to know that her fiancée works there too.

Our sponsor

This month we also welcome Hobsons as a new sponsor. Hobsons represents hundreds of voice artists who love being part of great radio production. They are also behind the studio finder iPhone app. Find out more on their Hello Hobsons blog.


The new Earshot Creative Review imaging is by Chris Nicol at WizzFX with the voice talent of Elly Fairman. Thanks also to for the incidental music and to Sue for making a decent cup of coffee at Glide FM.

Next Month

Er, nothing’s organised yet but if you’d like to suggest a guest or join us yourself then drop a line to – we plan to record on Monday 11 October.

Any views expressed are those of the contributors and not of the BBC or Glide FM. We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.

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