Back-to-back Beatles

Just minutes after the apparently-earthshaking announcement that iTunes is to do what it’s supposed to do by selling pop music release the Beatles back-catalogue, Absolute Classic Rock flipped its format.

For some hours or days to come (if the Glide launch is any guide, they probably don’t know yet) the station will play 100% Beatles.

As I write, they’re running custom voice links for this mix but no special imaging which suggests they had to move fast.

The Beatles music fits the Absolute Classic Rock character perfectly so this is a great opportunistic way to gain awareness and positional reputation.

*update* there a Beatles quiz too and Absolute’s Tony Moorey has confirmed to me that the turnaround was far too tight for any IDs.