Jam up the pump
What do we want? Cheap petrol. When do we want it? When the cost of topping-up the tank is top-of-mind. Like on budget day.
So fuel marks to Gem 106 for picking today for their Retro Petrol promotion.
The East Midlands station gave 106 listeners a tank full at 2001 prices, that’s 76 pence a litre.
106 – 2001 – 76 is quite a lot of different numbers to convey in a promotion but the ten-year-ago reference point is a clever way of positioning the station and the promotion certainly looks effective, bringing local roads to a standstill.
That’s exactly the kind of fuss a new station needs.
By the way, petrol here in Nairobi is currently 102 Kenyan Shillings or about, er, 76 pence per litre.