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Ideas and technique to help you promote and image radio

Earshot Creative Review, March 2011

Steve Martin, Sam Zniber, Clive Dickens

Steve, Sam and Clive. Photograph by Sony-nominated* Matt Deegan.
*not nominated for photography.

This edition of the Earshot Creative Review was recorded in March at the RadioDays Europe conference held in Copenhagen and features three eminent radio leaders:

Clive Dickens, Absolute Radio‘s Chief Operating Officer. In this podcast, recorded before reports circulated of a possible sale of Absolute Radio, Clive explains how he considers the radio group’s imaging and production to be a significant part of its value.

International radio consultant Sam Zniber who’s also vice president of Radio Intelligence. Sam began his career in the production studio and remains as passionate as ever about production’s contribution to station success.

and Mark Barber of the UK’s Radio Advertising Bureau, a key figure behind RadioGuage who was in Copenhagen to introduce the measurement service to broadcasters in new territories. You’ll hear what RadioGuage can teach station producers.

Other discussion themes include remote working and achiveing flow in CHR formats, plus we all listen in awe of work by production legend Jeff Thomas.

In addition to our chat you’ll hear bags of production from Absolute Radio and Absolute 80s, KIIS and Kiss, and RadioGuage-proven ads from CocoPops and Autoglass.

The audio

Play the audio here: Duration 37’00”

[audio:|titles=”Earshot Creative Review for March 2011.”]

Download the audio (160kb/s mp3, 43.4M)
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Imaging by Chris Nicol at WizzFX using the voice of Elly Fairman. Thanks to for the music beds and Session Singer Online for the vocals. The Earshot Creative Review is sponsored by Hobsons. Find out more on their Hello Hobsons blog. Thanks also to Tony Moorey at Absolute Radio and Bauer’s Matt Lomax who did some behind-the-scenes chasing.

Next Month

Ken Lindsay of BBC Radio Scotland, Gavin Pearson of Radio Clyde and the highly-anticipated* launch of the Hobson’s mystery voices competition.


Views expressed are personal. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education.


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