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Ideas and technique to help you promote and image radio

Route into radio

Skillset and The Radio Academy have launched a fantastic new resource today called Route Into Radio. It gives young people a real insight and understanding into the available careers and skills required to make it in the radio business.

The main feature of the website is an interactive video wall that features short video clips from people in the biz. They’re giving their advice on getting into and getting on in radio. It features a wide range of radio professional across multiple catergories like News and Sport, Interactive and Technical,  Sales and Marketing,  Business and Management, Presenting and Production. The people interviewed include BA’s, producers, journalists, engineers, sales executives as well as presenters such as Aasmah Mir, co-host of BBC Radio 5 live Drive, and BBC Radio 1 ‘s Scott Mills – and includes a full mix of  “BBC” and “Commercial” bods.

The site also features written case studies, links to radio job profiles, careers and work experience advice, industry information as well as short films on radio production and technical skills. It’s a really well developed and functional resource.

Take a look for yourself at the website over at

The project is delivered by Skillset and The Radio Academy – with video content being supported by RadioCentre and the BBC. Bauer Media, Community Media Association, Global Radio, GMG Radio, The Radio Independents Group and the Student Radio Association are also supporting the campaign.

It seems a really strong concept that hopefully will encourage young people to see ‘radio’ as an exciting opportunity and avenue to join the media industry outside of the big  bright lights of  ‘television’ and ‘digital’. The videos on the website cover the full spectrum of roles in the business and include some real top names offering their pearls of wisdom. I think it’s important for those in the industry to offer their ideas, knowledge and advice whenever asked. I personally get great satisfaction when I’m delivering or facilitating projects and workshops for young people who’re interested in getting involved in radio.

In summary – thumbs up to The Radio Academy and Skillset for creating a strong industry resource. Let’s hope it gets used and creates stars of the future!