Radio 1 Teen Awards TV trail

Here at Earshot – we do like a great TV trail. It seems the guys at the Beeb have come up trumps again with the new TV trail for the forthcoming BBC Radio 1 Teen Awards. The event which is presented by Nick Grimshaw and The Saturdays’ Molly King will feature a selection of ‘teen’ favourite pop stars including Pixie Lott, Jason Derulo, Joe Jonas, Ed Sheeran, Rizzle Kicks, Cher Lloyd and One Direction – and will be covered on air, online and on TV.

What I love about this piece of marketing for the event is the way it uses the digital savvy youth audience to create the content and bring the station sound and personality to life. The strapline for the event is ‘You Make It‘ and this is effectively communicated to the audience using video clips of teenage listeners from across the UK alongside the on air DJ’s and stars from the show to create a tightly edited rendition of Calvin Haris’ Bounce.

Take a look and let us know what you think.