When you run out of ideas…
…give away some money.
It’s done in desperate, creatively barren stations the world over, and I hate it.
Money that could be invested in an entertaining promotion or original engaging content evaporates out of the door, preceded only by more money spent on outdoor promotion for a mechanic that does absolutely nothing for the station’s brand or content positioning.
What a waste. A good idea could be far more memorable, less expensive, more on brand and more entertaining for listeners.
Mucho cash. It’s the price of creative failure.