When you run out of ideas…

…give away some money.

It’s done in desperate, creatively barren stations the world over, and I hate it.

Money that could be invested in an entertaining promotion or original engaging content evaporates out of the door, preceded only by more money spent on outdoor promotion for a mechanic that does absolutely nothing for the station’s brand or content positioning.

What a waste. A good idea could be far more memorable, less expensive, more on brand and more entertaining for listeners.

Mucho cash. It’s the price of creative failure.

Ad translation: “More music variety and big money. Tune in!”