Sleeve Place

You may remember back in 2008 Smooth Radio launched their clever marketing campaign entitled Sleeveface across their six stations (back in the day!).  It became a bit of a craze with everyone re-creating the the LP over your face look.

The team at French radio station Oui Fm have just launched a new marketing campaign called Sleeve Place; seeing album sleeves in locations across France and helping to promote the fact the station now broadcasts rock music in the provinces.

Nothing brand new but still a neat way of communicating your music playlist while demonstrating your understanding of the area.

 

Source: http://www.fubiz.net/2011/09/27/oui-fm-campaign/