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Ideas and technique to help you promote and image radio

Xfm’s entirely live radio ad breaks

Radio commercials started life as live performances on American radio in the 1920s.

Today live ads are back thanks to Xfm and Danny Wallace who is presenting his entire show live from the Shepherds Bush Empire.

Anybody who tells you that radio ads are crap is wrong.

The crap ones are crap, the entertaining ones can be among the best bits of radio you’ll hear anywhere.

[audio:|titles=”Xfm live ad break”]

The live ads were performed by Adam Longworth, Shelly Longworth, Alex Lowe and Kelly Ann Smith.

Advertisers involved included EA (Sims), Low Cost Holidays, Unilever (Pot Noodle), P&O Ferries and

Danny Wallace’s Naked Breakfast from Xfm on Vimeo.

Danny Wallace’s Naked Breakfast from Xfm on Vimeo.

We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.