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Ideas and technique in radio promotion with case studies and the Earshot podcast.

On its head

Radio Aire (Leeds, Yorkshire, UK) broke its website for this branded promotion on Australia Day.

Their upside down website is just an inverted screengrab. Web developers might consider it rather brutal in execution.

Look at it though – it’s fine for a single day’s activity and it follows my secret 3 point plan for effective promotions:

1. Have an idea.
2. Take a deep breath.
3. Execute it.

Job done, and the Koala’s cute.

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