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Ideas and technique in radio promotion with case studies and the Earshot podcast.

Radio is on your side

Living just outside a Hampshire market town I admit to knowing little about gun crime. The most dramatic entry in a recent local police report was “burglary – nothing stolen”.

That said, I do know a great ad when I see one and this, from 2007, is superb.

The message would be clear whatever brand logo appeared in the final frames but a well targeted radio station can bring an issue close and make it feel extremely personal.

Radio is always on your level and on your side. We should put that advantage to work more often.

Ad credit: AMV BBDO
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