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Ideas and technique to help you promote and image radio

Are you coming to the next Radio Academy event?

Fancy learning some promotional hints from the greats including BBC Radio 1’s Comedy Dave, Absolute Radio and Bauer?

If you’re free on Wednesday 21st March in London then come along to an exciting event that I am producing for the Radio Academy.

We’ll be putting competitions, promotions and creativity under the microscope. We’ll look at how commercial radio stations are thinking about new and innovative ways of running branded content and station promotions that keeps the sponsor happy, as well as the listener, and how the BBC would do it. Plus, some practical ways of how best to be creative with those bits that aren’t links, music or adverts!


Capital FM’s Roberto will be joined by a panel of creative radio pros including Dave Vitty (Director of Comedy on The Chris Moyles Show, BBC), Clare Baker (Marketing Director, Absolute Radio), Steve Taylor (Creative Commerical Director, Bauer Media) and Stacey Pratt (Head of Branded Content, Mediacom).

You need to register in advance the event – you can do that by clicking here


If you’re a Radio Academy member then its free to come along. (You can become a member if you work for any of the Patron members or if you are a volunteer at a station which is a member of the HBA, SRA or CMA .

Details: Date: Wednesday 21st March Time: 6pm for 6.30 Location: The Gibson Building, 29-35 Rathbone Street, London, W1T 1NJ