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Ideas and technique to help you promote and image radio

Earshot Creative Review, March 2012

Chris Reay of BBC Radio 2 and Matt Clark from Magic 105.4 at Elton John’s piano

In this month’s podcast, Chris Reay, senior producer at BBC Radio 2 and Matt Clark, station imaging producer at London’s Magic 105.4 play and discuss their favourite pieces of station production.

With Radio 2’s huge range of styles and content set against Magic’s highly consistent ‘more music’ promise you’ll hear a great demonstration of how different these two stations really are.

We also discuss how research can inform the production of station promos, the best places to source artist acapellas, the latest on BBC Radio 2’s new jingles commissioning process that aims to follow the current trend of bringing music publishing revenue back to the broadcaster who commissioned it and you’ll hear inspirational audio from the US and musician and producer DJ Earworm.

Play here

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Download the mp3 (47’50”, 160kb/s stereo mp3, 52.6M)

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The Earshot Creative Review is kindly supported by Hobsons and music beds are by If you’d like to have your work featured on a future edition of the podcast please get in touch.

Views expressed are personal and not those of the BBC, Bauer or Hobsons. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.