Capital launches poster campaign in London and Birmingham

It seems to be all systems go in the marketing department at Global Radio’s hit music network right now.

Capital FM’s much-praised TV advert is back on our screens again (did you see it during Britain’s Got Talent this weekend?) along with the launch of a certain music concert.

The station has also booked a run of regional posters to promote their ‘hit music’ credentials and Breakfast show talent.

The 6-sheet creative runs on back-lit adshells for 4 weeks in the cities of Birmingham and London – where Dan & Katy and Dave Berry & Lisa Snowdon are the respective Breakfast show presenters.

The Birmingham station has seen a 41% growth in hours and 35% growth in market share year on year (Q410 v Q411) since the Capital rebrand – while Capital London has seen impressive year-on-year growth too.