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Ideas and technique to help you promote and image radio

Fun Kids in the Chrome Web Store

When you want to grow your station’s impact on new platforms, you might like to follow this 2 step process:

1. Identify the places people like to go.

2. Put radio there.

It’s so simple a child could come up with it, and now children’s station Fun Kids has put itself right into the heart of Google’s Chrome Web Store. Click the Fun Kids logo in the store and the “app” takes you to the Fun Kids website where you can click to listen.

This Fun Kids branded shortcut compliments the presence of the UK RadioPlayer in the Chrome Web Store and makes the station more readily available at time and on a device where people can listen immediately.

It’s a smart move from the people at Folder Media, especially as Chrome now the UK’s second most-used web browser.

Is your station prominent and available in all the places your target listeners like to go?