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Ideas and technique in radio promotion with case studies and the Earshot podcast.

Jack FM in freefall

The Drop is a scary ride at the Hayling Island amusement park on the Hampshire coast and, for the 2012 holiday season, it’s sponsored by 106 Jack FM.

I like this deal for the brand fit.

As the biggest freefall vertical drop on the South coast there’s a bit of attitude wrapped up here – just right for Jack’s reckless male-skewed positioning and its target audience who are of prime parenting age.

Just one point of detail, the chaps at Jack might like to ask the funfair to remove the old branding in the car park before the season really gets going.

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