Free Radio tv creative

Earlier in the year we posted some thoughts on Orion Media’s radical brand change.

Orion chose to drop their Midlands hertiage station names in favour of a more streamlined and consolidated radio brand called Free Radio.

Orion’s streamlining is similar to that taken market leaders Global Radio and their Heart and Capital strategy which has had a positive effect supported by some heavy outdoor and TV advertising activity.

So here’s  the TV creative for Free Radio featuring a dancing hamster* which launched during this weekend’s Britain’s Got Talent on ITV Central.

*We’re reliably informed that no hamsters were harmed in the making of this advert.