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Ideas and technique to help you promote and image radio

Kiss launch new breakfast show ad

Kiss have launched a new TV creative to promote the Breakfast Show featuring Rickie, Melvin and Charlie. The ads will run across Bauer TV outlets throughout May.

It’s a simple execution but there’s two things that really stand out with this TV spot:

1. It brings across the personality and enthusiasm of the on-air team and show.

2. Several touchpoints of where you can listen to the show are brought to life “on the radio, mobile, online and through your TV”. making the show part of a lifestyle choice for the technology conscious youth audience.