Smooth Radio to launch ‘Feed Your Soul’ campaign

Next week sees Smooth Radio launch a new regional campaign in Manchester and Birmingham – utilising playlist artists to show the emotional lift that music provides. It’s a music-led, stained-glass window creative approach.

The campaign will be executed via multiple touch points including 48 sheet and 6 sheet outdoor as well as leaflet drops in Birmingham and Manchester. There will be a digital lean too with  mobile advertising and a Facebook application to drive new digital listeners. Additionally – the station will be running an on air competition to win a trip to Las Vegas. The design on the outdoor ads includes artists such as Michael Bublé and Elton John, etched in brightly coloured stained glass as well as the names of their key artists including Tina Turner, Luther Vandross, Rod Stewart, Lionel Richie and Adele.

The outdoor activity will take place in cities of Manchester and Birmingham, as GMG have identified these locations as areas in which Smooth has the potential to grow.

Creative is by Arnold KLP and media is brought by MediaCom.