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Ideas and technique in radio promotion with case studies and the Earshot podcast.

A new sound for Local Radio

UTV Radio have been working with Music 4 to launch a new imaging package for their local stations across the North West, Midlands, Yorkshire and Wales – designed to help continue to grow new audiences with a fresher sound.

Take a listen: (not available with mobile/tablet browsers)

[audio:|titles=19 – HAPPY BEATS – SIGNAL 1 – Full Mix – Short Length B] [audio:|titles=13 – BRASSY – SIGNAL 1 – Full Mix – ID] [audio:|titles=22 – LOTS OF LOVE – SIGNAL 1 – Full Mix – ID] [audio:|titles=10 – SLOW RnB – SIGNAL 1 – Full Mix – ID 1] [audio:|titles=13 – SOFT – SIGNAL 1 – Full Mix – Short Length]

The new jingles package was created by Music 4,  leaders in radio production and imaging. Sandy Beach, Managing Director of Music 4, said:

“We were thrilled to have been commissioned to produce the new sound for the UTV local radio stations. The project went without a hitch and we are extremely pleased with the results.”

UTV has been working with Music 4 on their Irish radio station, U105 –  since 2oo5. UTV’s local stations that will be broadcasting the new packages are Signal One, The Wave , Tower FM, Wish FM, Wire FM, Peak FM , Radio Wave and new station, Signal 107 launched in April. The new imaging package comes after the recent appointment of David Dunne as Group Music Scheduler for the group and six months on from the appointment of Terry Underhill as Group Programme Director.

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