Pages Navigation Menu

Ideas and technique to help you promote and image radio

The BBC Radio 1 breakfast promo

Just hours after Chris Moyles left the building, the Nick Grimshaw promo is out with a bunch of targeted stars and a strapline that turns the knife just a little.

The first comms job for any new breakfast show is to establish its cast of characters and therefore define a clear identity. If that’s what this spot is all about then it’s textbook stuff so far.