Tapping into the YouTube sharing habit

Sometimes you want to raise awareness of your radio promotion via social media.

Text works, but video gets shared a lot more. According to this infographic some twelve times more than text posts and links.

If you’re not in the business of doing full-force video productions every week one option is to add some images to the radio promo you’ve made already.

Magic 102.7 in Miami, USA thinks it’s worth investing an estimated 4 hours work in After Effects in order to tap into the YouTube sharing habit.