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Ideas and technique to help you promote and image radio

Tapping into the YouTube sharing habit

Sometimes you want to raise awareness of your radio promotion via social media.

Text works, but video gets shared a lot more. According to this infographic some twelve times more than text posts and links.

If you’re not in the business of doing full-force video productions every week one option is to add some images to the radio promo you’ve made already.

Magic 102.7 in Miami, USA thinks it’s worth investing an estimated 4 hours work in After Effects in order to tap into the YouTube sharing habit.

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