Pages Navigation Menu

Ideas and technique to help you promote and image radio

Capital FM launches new TV ad

Capital FM, the UK’s Hit Music Network launches a new TV creative today featuring the likes of Taylor Swift, will i am and Jessie J.

The new TV advert launches today and will run across key TV stations with regional variants too. The new, cleaner creative is designed to fit within Capital’s digital native audience and was filmed at this years Summertime Ball. Notice the end slide pushes the Capital app rather than social media platforms as in previous TV creatives.

The advert features key playlist artists including  Taylor Swift, Jessie J, Robbie Williams,, Ellie Goulding, The Wanted, Lawson, Olly Murs, Rizzle Kicks, Union J, Labrinth, Eliza Doolittle and Sam Smith.

One Comment

  1. Does the “with regional variants too” mean there is possibly some reference to these once being LOCAL stations, and not just syndicated digital music machines?

    The closure/loss of local stations, reduction in news, means there is now scope in EVERY one of the areas for Ofcom to advertise a LOCAL service , aimed at Adults and not Kids!