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6 cool radio things in January 2014

Posted by on 1 February 2014

If you’ve spent the month doing dry January and those extra hours in the gym then there’s a few tidbits out there that you may have missed.

Here’s Earshot’s handy run down of cool things in radio marketing, promotions and production from January 2014.

1. Listicals

The new buzz word at the moment in digital content creation seems to be “listicals” – and it seems radio is not missing out.

Screenshot 2014-02-01 13.01.38

BBC Radio 1 have their own Buzzfeed channel to bring alive on air content and sites like Capital and Capital XTRA include them as part of their site so if you’ve ever wanted to know 10 Reasons to be Jealous of Harry Styles or 11 of the best ever celebrity photo bombs! It’s great sticky content that gets people talking and sharing …. maybe I should use that format to write this article … oh !

PS. It’s not just youth brands using Listicals.. here is 8 Reasons Why Classic FM’s John Suchet Is Classier Than Ron Burgandy. Amazing!

2. Stations sharing the love

Screenshot 2014-02-01 13.05.25With Valentines Day just around the corner – there seems to be a lot of sharing the love on the dial right now with Jonathan Wall of BBC Radio 5live talking very positively on the expansion of LBC has a national station.

He told RadioToday:

LBC will give more choice and a boost for digital radio – important to all sectors of the radio industry. “Healthy competition from commercial rivals has only improved BBC Radio 5 live over recent years and I know it will continue to do so. I wish everyone at the newest national speech station the very best of luck.”

It’s not just national brands getting in on the act – as Key 103, 1XTRA and Kerrang all joined in sharing the love with this recent Twitter example. Click the image to view full screen.

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3. The change down under

A new name, a change in Breakfast show .. it’s been busy in Sydney this month.

Steve took a look at the two launch in adverts in his Earshot article – however, it seems the move around also confused some guests coming into the stations too:

Plus, did Nova want to get into the action too – or is this just a defaced billboard in the city?

4. For me it has to be… radio

The RAB shares and reviews the “It has be Heinz” campaign to demonstrate how uncompromising attention to detail at every stage of the creative, media and evaluation process enables brands to harness fully the emotional influence of radio to drive their business as the most natural form of communication”.

Notice how Faye Ripley is recording the voiceover in the Kiss studio …. change in direction for Kiss there!

5. No Twitter on talkSPORT

talkSPORT suspended their Twitter account after presenter and former footballer Stan Collymore was the victim of abuse and threats on the social media site.

Earshot’s Steve Martin looks into this in more depth as the station becomes part of the PR buzz: http://earshotcreative.com/2014/01/talksport-and-twitters-separation-of-convenience/

Collymore also suspended his personal account due to a lack of response from Twitter.

6. Local gets vocal

New research commissioned by sales house, First Radio revealed that 62% of consumers will consider a brand if they hear it on ‘their’ station. The study also concluded that 52% of local listeners visited a shop after hearing it advertised as opposed to 29% for national commercial radio.

Find out more here: http://www.localgetsvocal.com/

Jonathan Jacob is a Solutions Manager at Global Radio with varied experience across commercial radio S&P, events, marketing and PR. He was listed in the inaugural Radio Academy 30 under 30, is a Student Radio Awards judge and sits on the Events Committee for The Radio Academy. Views are personal.