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Ideas and technique in radio promotion with case studies and the Earshot podcast.

LBC goes national – the launch audio

LBC New and Old logos

More bombastic than ever, LBC goes UK-wide with a proper top of the hour sequence and an extremely well-enunciated Nick Ferrari leading the charge.

Ingredients: good morning, tight writing, timpani, serious voice “it’s going to get worse”, short clips in quality, strings, reporters self-id on location, an exclusive, French horns and LBC itself making the news.

Many thanks to veteran chronicler of the station Paul Easton for recording the audio.

The station has also created a “this is what we do” introductory page on its website for new listeners and has sharpened up its visual identity. Gone is the ripped paper ransom note effect. The new LBC logo also has a more serious colourway and a uniform typeface.

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