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Liverpool’s Juice FM launches new breakfast show

It’s all change in Liverpool as Juice FM launches a  newBreakfast Show – under the guise of ‘Juice FM’s Big Breakfast’ with a promotional YouTube video showcasing the new team dancing on the streets of and in businesses and at key landmarks in  Liverpool to the upbeat soundtrack of Pharrell’s “Happy”.

Here at Earshot we’d never wish to be rude but we can’t help but notice that this video looks a little familiar for a recent major city Breakfast Show launch:


After working at Juice FM for years as well as producing / being on the Breakfast Show for 6 months – I wish the team all the best for what I’m sure will be a major success!

Jonathan Jacob is a Solutions Manager at Global Radio with varied experience across commercial radio S&P, events, marketing and PR. He was listed in the inaugural Radio Academy 30 under 30, is a Student Radio Awards judge and sits on the Events Committee for The Radio Academy. Views are personal.