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Liverpool’s Juice FM launches new breakfast show

It’s all change in Liverpool as Juice FM launches a ¬†newBreakfast Show – under the guise of ‘Juice FM’s Big Breakfast’ with a promotional YouTube video showcasing the new team dancing on the streets of and in businesses and at key landmarks in ¬†Liverpool to the upbeat soundtrack of Pharrell’s “Happy”.

Here at Earshot we’d never wish to be rude but we can’t help but notice that this video looks a little familiar for a recent major city Breakfast Show launch:


After working at Juice FM for years as well as producing / being on the Breakfast Show for 6 months – I wish the team all the best for what I’m sure will be a major success!

Jonathan Jacob is a Solutions Manager at Global Radio with varied experience across commercial radio S&P, events, marketing and PR. He was listed in the inaugural Radio Academy 30 under 30, is a Student Radio Awards judge and sits on the Events Committee for The Radio Academy. Views are personal.