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Ideas and technique to help you promote and image radio

You control Reelworld

Here’s an irrisistable idea from our imaging friends at Reelworld Europe.

For one day only radio stations could challenge the team at Reelworld to make imaging for their station using Reelworld’s Production Vault service and receive a bespoke piece of imaging by the end of the day.

Reelworld Europe MD, Anthony Gay explains how it was done:

Everyone likes free stuff but fantastic free stuff is hard to resist.  I expect it’s going to be a busy day for the whole team.  We’ve ordered a crate of Red Bull, a load of cake, and a masseur to help it go well.

The initiative is designed to demonstrate the versatility of Reelworld’s Production Vault service which spans multiple music formats and the speed at which Team Reelworld can turn around fresh imaging.

Earshot says

You get extra marks for getting the masseur into a sweeper.