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Absolute Radio launches ‘Stand-Ups at Breakfast’ ad campaign

Stand Ups at Breakfast

Absolute Radio has unveiled a new outdoor marketing campaign – using scrolling roadside sites, digital and social –  to drive awareness of the station’s flagship comedy offerings featuring the breakfast show hosts Christian O’Connell and Frank Skinner.

It seems comedy is the hot topic of the moment – with the ads which sees Christian O’Connell who mans the weekday mornings and Frank Skinner who presents the Saturday morning slot in a series of roadside ads – informing commuters that the station does not only offer music and football content.

O’Connell’s weekly show currently has an average of 1.5 million listeners however Absolute Radio will be looking to grow that audience with these latest roadside ads which will run from this week across London.

As well as the outdoor ads – the ‘Stand Ups for Breakfast’ campaign will also be promoted across digital and social platforms too. This is the first major advertising campaign for the new station in the Bauer Media portfolio.

Clare Baker, marketing director of Absolute Radio, said:

“This creative aims to highlight and celebrate our unique breakfast proposition with Christian O’Connell on weekdays and Frank Skinner on Saturday breakfast.

“Who doesn’t need a laugh in the morning?”

The plan was booked by Starcom with creative by Albion and Photography done in house by Bauer Media.

Earshot says …

This is a simple creative execution – bringing the comedy message to life. High impact creative with well recognised characters will help develop stand out for the Absolute Radio brand on the morning commute.

Jonathan Jacob is currently Content Solutions Manager at Global Radio with varied experience across commercial radio S&P, events, marketing and PR. He was listed in the inaugural Radio Academy 30 under 30, is a Student Radio Awards judge and sits on the Events Committee for The Radio Academy. Views are personal.