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Ideas and technique to help you promote and image radio

Healing music from BBC Local Radio

I was pleased to see the BBC Local Radio network achieve some promotional results from a recent piece of research.

Bohemian Rhapsody is the "most healing" song in BBC Local Radio's survey.

Bohemian Rhapsody is the “most healing” song in BBC Local Radio’s survey.

The press devoted a number of column inches across the weekend to the results of its Comres survey into the songs that have the greatest healing powers.

It’s all pegged to Faith in the World Week (no, me neither) but the promotional result is as important as any editorial relevance.

If all you take away from the story is that BBC Local Radio equals Bohemian Rhapsody, Pharrell’s Happy and Dancing Queen by ABBA then the network has expressed its music positioning well.

Other songs reported to have researched well are also from key artists for BBC Local Radio: Bob Marley, Michael Jackson and Robbie Williams.

You can do this too

If you want to conduct an original survey like this you may find it is more affordable than you think and certainly within the resources of today’s radio groups. A couple of questions in an Omnibus survey may be all you need. Have a chat with one of the large research agencies such as TNS, Gfk, Ipsos MORI or indeed Comres.