Pages Navigation Menu

Ideas and technique to help you promote and image radio

Everyone is Kiising in Sydney

Sydney based radio station KIIS 106.5 has launched 2015 with a new TVC airing in the area around the strapline ‘everyone is Kiising in Sydney’. The spot comes one year after the station rebranded from Mix to KIIS with varying success across the year with ratings and audience engagement.

The steamy creative shows the personality and fun of the hit music station and brings the flagship Breakfast Show talent (Kyle and Jackie-O) to life.

The ad recognises localness by using the hashtag #SoSydney as a call to action and also uses a ‘Shazam’ call to action to access additional content.

Earshot has been told this is the first spot in a long campaign – so expect a lot more Kiising in Sydney!

The ad launched in Sydney on regional TV and online on Sunday 18th January 2015.

Jonathan Jacob is currently Content Solutions Manager at Global Radio with varied experience across commercial radio S&P, events, marketing and PR. He was listed in the inaugural Radio Academy 30 under 30, is a Student Radio Awards judge and sat on the Events Committee for The Radio Academy. Views are personal.