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Ideas and technique to help you promote and image radio

Forth’s matchmaker video explains its new line-up

Go Forth and multiply… by 3!

In a new promotional video, Bauer’s team in Edinburgh introduces its stations as three contrasting characters on a dating show.

In the “Forth Match Maker”, Boogie, Arlene Stuart and Marty Ewart represent Forth 1, Forth 2 and Forth 3 respectively. It’s a lot of fun, especially when Arlene gets all motherly over the newcomer.

The video appears on Forth’s Facebook page and is a great way to explain how the three stations complement each other without getting into demographics, core artists or technical details.

Go on – choose the Forth that’s right for you. It could be the start of a beautiful relationship.