Hamish & Andy’s napkin ninjas

This is a delightful piece of guerrilla marketing from two of Australian radio’s brightest stars.

It’s low cost, talkable and generates some good video to share too.

The pair are asking listeners to follow their lead and help distribute 50,000 branded napkins to help promote their networked show.

I love two things about this: these guys take the lead on promotion of their show and don’t expect their marketing department to do all the heavy lifting. Secondly, they use the promotion to generate great content.

As we often point out on Earshot, great content and great promotion can be the same thing.

Originally spotted on the Australian radio site radioinfo.com