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Ideas and technique to help you promote and image radio

Well-made promo video for new Pirate FM presenter

You don’t need to make a video for everything that moves on your station in order to make an impact.

Here, Pirate FM chose one thing they’re doing, boiled it down to a simple message and wrote an entertaining video to celebrate.

Why does it work? Single-minded message, well-written, not too long and low-cost production that keeps the station brand humble. Just the job, Pirate FM.

Here’s how Johnny Cowling was introduced to listeners. You can tell he’s a natural entertainer and will be great on air.

He’s new to radio so it seems a smart move to pair him with experienced presenter Holly Day who can ease him into the rhythm of the station and, no doubt, play his foil.

[audio:|titles=Revealing Johnny Cowling – Pirate FM]