TV2 reminds us what audiences are really like

This three minute promotional film from Denmark brings brand positioning and social experimentation together. It requires little commentary but I’ve added some thoughts below.

First though, watch it in full:

We report against and often think of audiences in cold demographic terms; age and social group. This film reminds us that personal experience and passions are equally valid and connect more deeply.

The life stories of our audiences can be just as interesting as anything our on air talent has done or said. Are we making the most of that resource to create great content?