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Ideas and technique to help you promote and image radio

Free creative brief templates

A written creative brief surrounded by office instruments and coffee in a radio station mug

Earshot’s free brief templates will help you make more effective creative.

They force you to think before you work. They put your focus on messages and outcomes, not just how things sound and look. They push you to achieve effective communication and avoid vanity publishing.

As with any journey, know where you’re going before you set out.

Choose the format that’s right for you

We’ve created two documents so you can choose the level of detail that works best for your next project.

Simple creative brief

Earshot’s simple creative brief captures quickly the consumer outcomes you want and the reasons you can achieve them. Once you can answer the two questions on it you’ll be in a great position to make an effective piece of creative work.

Google Doc to download or add to your Drive

Open Document format for Mac and Windows

PDF for printing

Standard creative brief

The standard creative brief lets you complete a comprehensive picture of your target audience and their motivations. It also includes space to detail the deliverables you expect and your project timeline. This document has everything you need to brief a colleague, an agency or to get your own thoughts in order.

Google Doc to download or add to your Drive

Open Document format for Mac and Windows

PDF for printing

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