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Ideas and technique to help you promote and image radio

About Earshot

Earshot shares great ideas and technique in radio promotion

Website and podcast

On this site and in the podcasts, Earshot celebrates brilliant examples of promotional audio, marketing campaigns and station imaging.

It’s a place to come for ideas, inspiration and case studies of creative work that promotes stations, brands and the wonderful medium of radio.

Earshot also highlights great S&P work, events, digital and social media activity.

Love and sharing

Earshot loves great creative work and knows that radio as a whole can benefit from sharing the best ideas and thinking critically about its creative work together. Earshot hopes to inspire others to do creative, effective work in radio.

Relentlessly positive

Earshot is impartial, independent and tries to be objective in its writing. None of our articles is paid content and any advertising you see on the site does not affect our editorial. That said, Earshot is relentlessly positive about radio because of its inherent perpetual qualities.


Anybody can write for Earshot. The site grew from the personal blog of Steve Martin but also includes some great writing from Jonathan Jacob and other guest posts. If you’d like to share your insights within Earshot just get in touch with Steve – we’re open to ideas, collaborations, guest contributions and critique.

News releases

Earshot is not a news site but will carry news about relevant creative projects if they’ll make valuable case studies for its audience of creative radio people. You can send any relevant press releases about such activity to

Thank you for being within Earshot.