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Ideas and technique to help you promote and image radio

Jonathan Jacob

Jonathan Jacob

Enjoy many Earshot articles from Jonathan on UK radio marketing campaigns, commercial radio S&P activity, branding and station events

Jonathan is one of the UK radio industry’s young achievers, collecting a Radio Academy 30 under 30 award in in 2011 and an ‘Honorary Life Membership’ from the Student Radio Association.

An energetic and award-winning radio sales and marketing professional, Jonathan is based at Global Radio, the UK’s largest commercial radio company with nearly 20 million listeners and the number 1, 2 and 3 commercial radio brands in the UK: Heart, the Capital network and Classic FM respectively.

In his role as Sponsorship and Promotions Business Manager Jonathan has a specific focus on creating and implementing innovative and effective sponsorship, promotional and interactive solutions across the seven radio station brands for small to medium independent media agencies, London-based PR agencies, direct London clients and the live entertainment sector.

Previously, he worked as Sponsorship and Promotions Account Manager at First Radio Sales in charge of national promotional advertising across 118 local radio stations and the national digital brand, NME Radio as well as a stint as Marketing Executive for the Absolute Radio network where he executed marketing strategy for the Absolute Radio network of stations, projects and brands. This work spanned trade, consumer and events marketing and contributed to multiple awards.

Jonathan has also worked extensively outside London at stations including Liverpool’s Juice FM, Birmingham’s BRMB  (now Free Radio) and Heart FM and has held positions that support marketing and events for a wide range of clients who include:

  • MTV UK
  • BBC
  • Haringey Shed
  • The Liverpool Institute for Performing Arts
  • The Radio Academy
  • The Student Radio Association
  • Nintendo
  • The Hilton
  • The Linda McCartney Centre
  • Liverpool Culture Company

If you would like Jonathan Jacob to speak at your event, host a panel discussion or write a guest piece for your publication please email


I am employed by Global Radio and, while you can expect my views to coincide with those of my employer often, these are my personal views and not those of Global Radio. Should any content attract paid sponsorship editorial control shall rest entirely with me and the contributors. Sometimes I conduct consultancy and project work for organisations who are not in direct competition with Global Radio. Should this become relevant to content within Earshot I will specifically say so.