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Ideas and technique to help you promote and image radio

Steve Martin

Steve MartinSteve Martin has vast experience in radio content creation, promotions, imaging and station sound.

He started Earshot to share the best work of others and inspire the next generation of producers to make effective radio promotions.

He’s done his fair share of that himself too.

Steve enjoyed award-winning success as a radio copywriter and producer before leading creative teams to their own achievements.

Steve’s creative work has been heard on just about every BBC radio station there is. He introduced a central ‘Cross Trails’ team to make joined-up radio campaigns, developed the corporation’s first campaign on mobile phones, and served for seven years as a BBC editor where he modernised the sound of the BBC’s biggest network, its World Service.

Today, Steve works internationally to secure business deals for the BBC with broadcast and digital companies in Africa. His clients include mobile phone operators, television and radio broadcasters in some of the world’s most competitive and fast-moving media markets.

Steve speaks by invitation at media events the world over and has served as an industry awards judge for the Sony Radio Academy awards, the Promotion & Marketing Awards, Promax, the Radio Production Awards, the Gillards, Arqiva, Student Radio and Community Radio awards.


Because I am contracted to the BBC I comply with its guidance for personal blogs. My perspective will frequently align with that of the BBC but any views I express here are personal. This site is written and published in a personal capacity.