LBC ad campaign uses real time dynamic video
LBC launches breaking news-style ads that are live in four hours, using real-time, dynamically served video.
Horror on Headphones
Sound can be a pretty powerful thing and this Halloween the team at BBC Radio 4 are using sound to scare.
Heart’s Summer marketing campaign
This Summer, Global breaks national media campaign for Heart to position the station as the ultimate station of the Summer.
The radio ads that control your mobile
How Toyota got Siri-ous with radio ads to keep Swedish drivers safe on the road.
Lucozade syncs outdoor and radio ads
Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.
Global Radio presenters star in BT campaign
BT’s latest campaign runs across the Global Radio network with unique talent-led creative for each brand.
BBC Radio 1’s Big Weekend mashup video
Radio 1 launch mash up video for their Big Weekend sampling 50 tracks by 34 artists. Check out the video & Pro Tools session here.
How Periscope can be useful to radio
You may have heard the word ‘lets get on periscope’, ‘let’s ‘periscope that’ but what actually is this new app and how can radio use it?
The 2015 buzz around digital audio
Could we be seeing digital audio finally getting a share of the spotlight in 2015?
The radio ad you can see from Durex
Condom brand Durex is to launch its first-ever radio ad today. Listeners will be able to watch the ad at the same time through a downloadable app.
50 Shades of Grey on the radio
Lots of radio stations are using the much anticipated film release of 50 Shades of Grey as a theme to create exciting promotions and digital content. Earshot goes under the covers (!) and takes a look.
Everyone is Kiising in Sydney
Sydney-based KIIS 106.5 has launched 2015 with a tv spot that shows how ‘everyone is Kiising in Sydney’. See it here.
What do you tell the taxi driver you do for a job?
You work in radio but you’re not on the air. How do you tell the taxi driver without having to explain in detail what the hell you actually do?
iHeart Radio’s open pitch for imaging and production
Online creative community Talenthouse gives producers the chance to design and produce for iHeartRadio. Earshot looks at the pros and cons of this opportunity.
New app to produce demo radio ads launches
Looking for an app to help you test, demo and record your radio scripts? The RAB has come up with a new app to do just that.