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Ideas and technique to help you promote and image radio

Radio social media in summer 2014

Earshot explores social media techniques that we expect could get bigger in the coming months.

A radio ad you can DJ

The Red Bull Campus Clash used stereo sound in their radio ad to create excitement and drive participation.

Global Radio creative, centre stage in Edinburgh 2014

Global Radio will put the art of radio creativity centre stage at this years Edinburgh Fringe Festival with ‘Open Studio Sessions’

Jack FM Bristol takes “Gorilla” stunt to the next level

Jack Bristol rebranded for the day to Jock FM to celebrate the opening of the new gorilla house at Bristol Zoo – find out more with Earshot.

Google uses radio to bring voice search app to life

Google runs its first ever radio campaign to promote its new voice search app with a bespoke takeover of Capital FM weather.

Want to learn more about being a voiceover?

Aspiring female voiceovers will get the chance to receive top industry training thanks to a Sound Women training event on 10th July.

Ubisoft run innovative ads using Shazam for game release

To celebrate the release of video game ‘Watch Dogs’ Ubisoft haa produced an innovative ad format allowing listeners to view the trailer and additional content with their smartphone.

XFM changes name to X-Men FM for film release

This Thursday – XFM will completely rebrand to X-Men FM to coincide with the film release of ‘X-Men: Days of Future Past’.

How Heart arrived – the regional marketing campaign

Heart launches a new marketing campaign in former Real Radio areas and Earshot Creative takes a look.

EastEnders uses radio for its biggest ever storyline

The death of EastEnders character Lucy Beale is touted as its bigger ever storyline. Radio promotion is central to the marketing.

Sound masterclass with Ben Townsend

Ben Townsend from Wise Buddah jingles demonstrates how he generates creative ideas and showcases production techniques from his recent work for Bauer Media.

The role of the producer – workshop

What makes a good radio producer? Radio execs from Bauer and BBC Radio 1 share their insights …

The sound of your station – masterclass

Chris Nicoll – Head of Production at Capital FM and Capital XTRA gives his top tips to upcoming producers on how to get the best for their on-air station sound.

How did the LBC debate perform?

LBC achieved mass PR and promotional coverage as a result of hosting the first on air debate between Nick Clegg of the Liberal Democrats and Nigel Farage of UKIP. We explore the scale of it.

Capital FM gets local for The Selfie Song

The “Selfie Song” by The Chainsmokers has inspired Capital FM breakfast teams to create fun engaging content in their own local style.

BBC Radio 3 on the Southbank

BBC Radio 3 is taking up a residency with a pop up radio station at London’s Southbank centre for a fortnight of listener events, concerts and workshops.

The 2014 Brits Awards on radio, Paddy Power and a stunt

Earshot takes a look at some of the great Brits 2014 PR stunts and radio coverage.

Liverpool’s Juice FM launches new breakfast show

Liverpool’s Juice FM launches new Breakfast Show but does their launch marketing look a little familiar?

New sound & imaging for Bauer’s Place portfolio

Take a listen to Bauer’s brand new station sound and imaging for their Place portfolio of stations.

LBC goes national – new jingle package

A new jingle package triumphantly heralds the arrival of national LBC.