Pages Navigation Menu

Ideas and technique to help you promote and image radio

Absolute Radio develop Branded Content for Bowie

Absolute Radio has developed a three part documentary series as part of a branded content exercise to celebrate the launch the of the new Bowie exhibition at the V&A Museum.

The $27,000 live read

A chemist in Australia paid $27,000 for an advert voiced by the local talk stations flagship Breakfast Show presenter  – who’s never voiced a client ad in his broadcasting career.

10 inspiring TED talks for radio creatives

TED talks are based around “ideas worth spreading”. Earshot compiles 10 TED talks to inspire radio creatives.

Real and Smooth launch advertiser-funded programming with Boots

Sunday night on Real and Smooth means the Boots Feel Good Forum with Kate Thornton.

The new RadioPlayer campaign

This week sees the launch of a new extensive multi-platform campaign to promote Radioplayer to a wider audience encompassing radio ads, Google Admob banners, Facebook ads, Twitter, online and digital outdoor display.

How BBC Radio 1 thought different to create worldwide PR

It’s very hard to get above the noise and get PR coverage for a radio interview – however, thinking things through a little differently and being honest and true can sometimes work …

29 ways to stay creative

Get fustrated in the brainstorm process -here’s 29 ways to always make sure that you stay creative! #29waystostaycreative

Listening to Russian radio

Inspired by World Radio Day, many of us have listened to something different on the airwaves this week – this is a review of listening to Russia’s Megapolis FM and Love Radio.

How talkSPORT brings seven big FA games to life

This weekend (if you include Monday) saw seven big FA Cup games played with all commentary coming from the big shots over at talkSPORT – so seven magnificent games is the perfect excuse to be a little bit creative with a promo trail, no?!

Kiss FM, Heat Radio, The Hits and Smash Hits go down under

Bauer Radio is bringing a bit of sunshine to its listeners this February with a promotion with Aussie Hair Care across Kiss, The Hits, Smash Hits and Heat.

The love of radio

Read how a wonderful moment in Jonathan Jacob’s day demonstrates just how much people love radio.

UKRD appoints Advertising Creative Director

UKRD hires celebrated radio advertising guru Mike Bersin as Advertising Creative Director.

Hatch End High School attempt radio broadcast record

Students and Staff at Hatch End High School in London create a pop up radio station to drive fundraising efforts for the schools’ performing arts initiatives this weekend

Magic launches new print campaign in London

Magic 105.4 has ran a celebratory press campaign this week in the Metro and Evening Standard – take a look.

A new recipe at Capital FM

With a radio network, tv channel, online and social media platforms, what seems the next logical brand extension for Capital FM? A burger, of course!

Five reasons why Santa could work in radio

It’s Christmas – so time for a seasonal post as we attempt to try and liken Santa to someone who works in Radio! Merry Christmas.

Kiss launches app for listeners to remix Kiss tracks

Kiss has launched a new Remixer app that allows listeners to download and remix Kiss artist tracks which will lead to download chart sales.

Key 103 and XFM get tasty with online advertising ..

Key 103 and XFM Manchester go head to head (or shall that be bread to bread) in a cheeky online marketing campaign.

Commercial radio drama highlights drink dangers

The team at 96.3 Radio Aire has created a stand-out radio drama series for the NHS to highlight the dangers of drinking. There’s also a fully interactive microsite and prize giveaway.

Capital TV marketing campaign launches across the UK

The UK’s biggest radio group Global Radio launches a nationwide marketing campaign for their new Capital TV station.